Housewares and Appliances

Color trends and forecasts are an important part of the housewares and home appliances market as form and function have equal significance.  Bright red blenders, bold blue dish trays, vibrant vacuum cleaners and festive multi-colored utensils can be found in millions of households.  But color alone won’t always win the day. Finding that ideal form/function combination often comes down to subtle tactile elements – TPE-coated utensil handles, for example, should feel soft enough to be comfortable but firm enough to be practical and long-lasting. To get the right balance of pretty and practical in the home, a manufacturer needs to find the right balance of color and additives in the compounding stage. Although this can require several trials, the up-front effort will get you into a lot more homes in the long run.